Detroit Softworks

Feb 26, 2007

Ideas! Hey, Sports Fans...

Added
9:44 am
Author
Dwight Biermann

Let’s get started with a fact: Most of our print media clients see their best sales from sports related prints and posters. The fastest way to get word of your site to your community’s sports fans is through your local coaches and athletes. A few well-chosen framed gifts, with your business card incorporated into the framing, can generate lots of traffic in a hurry. One of our collegiate newspaper clients has several framed prints - with their web site name visible - in their school’s Athletic Director’s office, which keeps their site in the eyes of a lot of their potential customers. The best part is that it’s both inexpensive and good public relations, too.

Local art galleries, public spaces and coffee shops are good places to display your work, as well as your street facing windows, if you have them. Several of our clients have had strong responses from street level displays. Be prepared to sell the ones you put in the window, because passers-by will be asking. Your photo and design departments will love you for it too - and isn’t everyone happier when the artists are happy?

Categories: Marketing 
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