Does your area have an active online community? A simple truth of e-commerce is the more links lead to you, the better your sales will be. This can be as simple as a posting on a message board to let a special interest group know of your service. It can be as complex as a trade agreement for web advertising with a ring of local web sites. It’s up your imagination and skill at persuasion.

Some sites might be willing to trade web ads with you. Many are inexpensive enough to arrange for a longer term presence. As we’ve mentioned before, if your content includes sports related imagery, make sure your local online sports fans know of it.

A house ad on your main web site, running in rotation with your other customers, is a smart investment too. It’s worthwhile to make yourself some ad templates, if you can, to react to local events like sports championships.