I’ve sure become convinced of the power of a strong street and lobby-level presence for reprint sales. It’s pretty easy to see the correlation between strong sales and a lobby presence when you watch ten orders in a row come in from "Daily News Receptionist."

Do you have room in your waiting area for a computer set to display your reprint site? We’d call that a "kiosk, " but if you take an old laptop and a web browser and duct tape it to the wall, we can call that a kiosk too, if you want. If there’s no room for that - create a web site account for your receptionists and show them how to place an order for walk-in customers.

Put some big prints on the wall or in the windows, some merchandise in your display case, maybe get your receptionist a coffee mug with a local sports image. The easier you make it for customers to find out about what you do, well... you can take it from here.

Got a great idea? We’d sure love to hear about it.