At the risk of sounding a lot like your parents (who probably can’t run Photoshop for beans), we’d sure like to encourage you to fill out your file information completely. It will build your character, we promise. In the long run, it’s a way of "future proofing" your assets, too, because there’s no telling how you’ll using those assets down the road.

Your customers sometimes search for photos by "name, " so when they’re trying to find something and they can’t (using a quick search, anyway) - because there’s no name data to find - you could even lose a sale. Not good. But it’s worse than that... because aside from the obvious financial aspects, it’s also harder for you to find that file again.

Our marketing department doesn’t talk a lot about it, but Fotobroker can really be a pretty sweet archiving setup (for free, essentially, and with very good server uptime and availability numbers) - so combined with strong captioning, you have the makings of a real time-saver when it comes to tracking down published works - for sale or for your use.

Two words for those wanting to improve (read: Speed Up and Automate) their workflow:
"photoshop actions"

(to be continued...)