Well, you already know you need to help your customers find your reprint site, so a link from your main site to your reprint site is an obvious first order of business. What isn’t as obvious, though, is how much easier it is to catch the eye with a pretty picture, rather than just a text link that says "Order Reprints."

For example, the Oregon Daily Emerald is running web promos like the one pictured here. A simple, classic frame combined with several strong images can really drive traffic to your site.

Daily Emerald General Manager Judy R. says that they’ve found that adding "Published photos may be purchased at www.dailyemerald.com" to the reverse of their photographers" business cards has been effective, too.

Strong photography, good design and smart management: There’s a combination we’re pleased to be associated with.

(Thanks to GM Judy R. and the ODE for letting us use the image and idea.)