In an innovative move, the good folks at the New York Times Regional Media Group have harnessed Fotobroker’s powerful metadata search capabilities to display a "Buy photo" link below images on their news sites, which automatically pulls up a Fotobroker search for recent photos by the same photographer.

You can see the technique in action now at The Ocala Star-Banner’s site $#8212; ocala.com, and it’s likely to spread to other NYT sites soon. Though it’s still early to report any solid numbers, we think this is the kind of idea that could potentially drive a substantial amount of new traffic (and sales) to your reprints site.

When it comes to using metadata, the sky is the limit. If you’re interested in doing something similar on your own site, drop us a line and we’d be happy to talk about the options.